How Is It Done?
Dream. Research. Act.
There are people who are "dreamers" and there are those who are "doers". We are a bit of each, and a little more…
Every single day we invent original ideas which change the game for entire categories, forms of consumption, experiences or innovative methods for consumers and companies
 
The process consists of two parts, plus one optional part:
 

  Part One - Formulating the idea for a start-up + development plan
The products, categories and markets in which the company operates - how do we leverage them?
The process is intended to present the company with concepts for growth engines that will lead to an increase in sales and profitability. The process is based on many sources of information from Israel and abroad, creative thinking, diverse methods and lots of experience, with minimal involvement by the client.
The main product result: concepts of innovation, along with development programs that are actually "recipes" for implementation.
 

  Part Two - Concept Development Management
A product that was born as part of our commitment to implementation.
In our early processes as a company we came up with groundbreaking ideas - practical ideas, and time after time we were asked to "stay" and accompany the company so that things would actually happen.
Based on appreciating the importance of guidance, the development management process was created as part of the ongoing and inseparable element of the first part, a process that proves itself essential to launching new products.